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Pass the Mic – Marketing During Tough Times: How to Optimize Your Digital Marketing to Keep Your Brand Relevant

26. Mai 2020 I 3:30 PM - 4:30 PM

The coronavirus pandemic has seen many startups going into survival mode by reducing overall costs to lengthen their runway. In tough times, marketing budgets and teams are often one of the first things to get cut or go. Yet, consumers and clients are looking to be connected as we are practicing social distancing and they are turning to digital channels to consume content and find solutions. 

During the session, our experienced content and SEO expert mentor along with an alumni company CEO & Co-founder, will share their insights on how to optimize your marketing efforts in 2020, while keeping your brand relevant and your audiences engaged. Additionally, drawing upon lessons learned from the Dot Com recession our mentor will provide tips on how to respectfully market based on the changes in consumers’ consumption patterns during the coronavirus crisis and discuss what silver linings will emerge for startups and marketing professionals. 

Kevin Indig, Mentor at German Accelerator Silicon Valley and VP of SEO & Content, G2
Nicolas Leonhardt, Alumni & German Accelerator Ambassador and CEO & Co-Founder, Wagawin

German Accelerator empowers German startups to scale globally. 

We take high potential companies on a fast-paced learning journey in the world’s leading innovation hubs at our locations in San Francisco, Silicon Valley, New York, Boston, and Singapore. German Accelerator provides mentoring from dedicated experts, access to our vast global network of business partners and investors, as well as free office space. Our programs are free of charge and highly customized to the participants’ individual needs in order to help them enter international markets and succeed quickly. Since launching in 2012, German Accelerator has nurtured over 240 startups which have raised more than US$3 billion in funding so far. German Accelerator is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi). 

Visit for more information.

Hier geht es zur Anmeldung: Pass the Mic – Marketing During Tough Times: How to Optimize Your Digital Marketing to Keep Your Brand Relevant


26. Mai 2020
3:30 PM - 4:30 PM
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